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A second set
of hands for the
work you can't get to.

Funnels, email automation, copywriting, websites, CRM setup and the books. Take one piece or the whole stack. You pick exactly what you need, nothing you don't, and we handle the rest.

Certified in Meta digital marketing, Google Data Analytics, HubSpot, Ontraport and bookkeeping. We work in HubSpot, Salesforce, Ontraport, Zoho, QuickBooks, Ramp, Simpro, Asana, Zapier, Meta Ads, Google Analytics and Adobe Creative Suite.

What we do

Marketing, websites and operations. Take one service or combine them.

Websites & brand

Look established and make the next step obvious.

Website design InkSoft print shop sites Brand & design Pitch & investor decks

Operations

Set it up once so it runs on its own.

CRM & systems setup AI & automation Bookkeeping & back office Project management

Recent work

See all work

Two specialists — not a package.

We're two people with two different skill sets. Hire one of us, hire both, or pick a single task off either list. You're never signing up for a bundle you don't need.

Denessa Appleton
Denessa
Marketing & Brand
  • Brand & design — logo, identity, guidelines
  • AI agents & automation — trained on your brand voice
  • Websites — designed, written, and built
  • Funnels & landing pages — built to convert
  • Copywriting — site, email, ads, social
  • Advertising campaigns — Meta, Google, Yelp & more
  • Social media — content, creative & community
  • Pitch & investor decks — story and design
Brittany Hadfield
Brittany
Systems & Operations
  • CRM setup & cleanup — HubSpot, Salesforce, Ontraport
  • Email automation — sequences that run themselves
  • Integrations — Zapier and app connections
  • Bookkeeping & back office — numbers kept current
  • Project management — vendors, timelines, deliverables
  • Reporting & pipelines — data you can trust
Set up once, runs on its own. LinkedIn

See every service →

How working together goes.

Simple, scoped, and flat-priced. No agency runaround.

i.

Book a call

A free 30-minute call — no pitch, no pressure. We'll talk through what's slowing you down and whether we're the right fit. You'll walk away clearer even if we never work together.

ii.

Get a plan

Within a few days you get it in writing: exactly what we'll do, what you'll get, the timeline, and the price agreed up front, whether that's a fixed package or an hourly estimate. No surprises, no scope creep.

iii.

We build it

We do the work on schedule and keep you in the loop the whole way — then hand over every file, login, and doc so it's yours to run with.

Common questions about marketing and systems.

Straight answers about working with a marketing agency in Vista, CA.

What does Second Set actually do?

We handle marketing, systems and operations for small businesses. That means web design and copywriting, brand and logo design, local SEO, sales funnels, email marketing, CRM setup and bookkeeping. Most clients start with one piece and add from there.

Where are you based, and who do you work with?

We are based in Vista, CA and work across North County San Diego, including Carlsbad, Oceanside, San Marcos, Escondido and Encinitas. We also run a second operation in Milliken, CO serving the Northern Colorado Front Range. Everything else is remote.

Do I have to buy a package?

No. We are two specialists with two different skill sets. Hire one of us, hire both, or pick a single task off either list. You are never signing up for a bundle you do not need.

How much does a website cost?

Our five-page website is $3,400 with the copywriting included, and brand and website together is $6,400. Anything larger is quoted on page count. You get the number in writing before any work starts, and it does not move.

How fast can you start?

Usually within a week or two of the first call. Small fixes often go live the same week. A five-page website build runs three to four weeks. Brand and website together runs five to seven. Both depend on how quickly content and approvals come back.

Do you do local SEO, or just build the site?

Both. Local SEO is its own service. That covers Google Business Profile setup, schema markup, citation cleanup, city pages and the on-page work that gets a small business found in Vista, Carlsbad and Oceanside searches.

What if my CRM is already half set up?

That is the most common starting point. We audit what is there, clean up the data, finish the automations and connect the tools that were never talking to each other. HubSpot, Salesforce, Ontraport and Zapier.

Do I own the work when we are finished?

Yes. Every file, login and document is handed over at the end. No hostage logins, no monthly fee to keep your own website running.

Still have a question? Book a free 30-minute call — no pitch, no pressure.

Ready to hand
something off?

Tell us what's on your plate. We'll come back with what we'd do first and what it would cost, usually same day.

Prefer to talk? Call 442-291-9337 or book a free call →