A second set of hands for your business

Funnels, email automation, copywriting, websites, CRM setup, and the books. Take one piece or the whole stack — you pick exactly what you need, nothing you don't, and we handle the rest. See what we do →

A second set
of hands for the
work you can't get to.

Book a Free Call → See What We Do
Platforms & tools we work in
HubSpotSalesforceOntraportZoho QuickBooksRampSimproAsana ZapierMeta AdsGoogle AnalyticsAdobe Creative Suite
MetaCertified Digital Marketing
GoogleData Analytics
HubSpotCertified
OntraportCertified
SalesforceCRM
BookkeepingCertified

Sound familiar?

You're not behind because you're bad at this. You're behind because you're doing everything.

Here's the fix

Hand it to two
people who do
this every day.

We build the funnels, write the copy, set up the automations, organize the CRM, and keep the back office current — and you get your evenings back.

See what we handle →

Two specialists — not a package.

We're two people with two different skill sets. Hire one of us, hire both, or pick a single task off either list. You're never signing up for a bundle you don't need.

Denessa Appleton
Denessa
Marketing & Brand
  • Brand & design — logo, identity, guidelines
  • AI agents & automation — trained on your brand voice
  • Websites — designed, written, and built
  • Funnels & landing pages — built to convert
  • Copywriting — site, email, ads, social
  • Advertising campaigns — Meta, Google, Yelp & more
  • Social media — content, creative & community
  • Pitch & investor decks — story and design
See Denessa's work → LinkedIn
Brittany Hadfield
Brittany
Systems & Operations
  • CRM setup & cleanup — HubSpot, Salesforce, Ontraport
  • Email automation — sequences that run themselves
  • Integrations — Zapier and app connections
  • Bookkeeping & back office — numbers kept current
  • Project management — vendors, timelines, deliverables
  • Reporting & pipelines — data you can trust
Set up once, runs on its own. LinkedIn

See every service →

New · AI & Automation

The busywork? Hand it to AI that works for you.

AI isn't just hype — done right, it's a tireless assistant. We build custom AI agents trained on your brand and your business: catching leads, drafting content, and handling the repetitive back-and-forth — so you stay ahead of the curve without the overwhelm.

Custom AI agentsTrained on your brand voiceAutomated follow-upRuns without you

Explore AI & Automation →

The cost of skipping marketing and systems.

Small businesses rarely lose customers in big, dramatic ways. They leak them — a lead nobody followed up, a funnel that was never built, an email that never went out.

21×

Follow up with a new lead within 5 minutes instead of 30 and you're up to 21× more likely to qualify it. Automation makes it instant.

78%

Around 78% of buyers go with the business that responds first. Speed isn't a personality trait — it's a system you set up once.

$36

The average return on every $1 spent on email marketing — but only when the sequences and automations are actually built and running.

How working together goes.

Simple, scoped, and flat-priced. No agency runaround.

i.

Book a call

A free 30-minute call — no pitch, no pressure. We'll talk through what's slowing you down and whether we're the right fit. You'll walk away clearer even if we never work together.

ii.

Get a plan

Within a few days you get it in writing: exactly what we'll do, what you'll get, the timeline, and the price agreed up front, whether that's a fixed package or an hourly estimate. No surprises, no scope creep.

iii.

We build it

We do the work on schedule and keep you in the loop the whole way — then hand over every file, login, and doc so it's yours to run with.

Common questions about marketing and systems.

Straight answers about working with a marketing agency in Vista, CA.

What does Second Set actually do?

We handle marketing, systems and operations for small businesses. That means web design and copywriting, brand and logo design, local SEO, sales funnels, email marketing, CRM setup and bookkeeping. Most clients start with one piece and add from there.

Where are you based, and who do you work with?

We are based in Vista, CA and work across North County San Diego, including Carlsbad, Oceanside, San Marcos, Escondido and Encinitas. We also run a second operation in Milliken, CO serving the Northern Colorado Front Range. Everything else is remote.

Do I have to buy a package?

No. We are two specialists with two different skill sets. Hire one of us, hire both, or pick a single task off either list. You are never signing up for a bundle you do not need.

How much does a website cost?

Our five-page website is $3,400 with the copywriting included, and brand and website together is $6,400. Anything larger is quoted on page count. You get the number in writing before any work starts, and it does not move.

How fast can you start?

Usually within a week or two of the first call. Small fixes often go live the same week. A five-page website build runs three to four weeks. Brand and website together runs five to seven. Both depend on how quickly content and approvals come back.

Do you do local SEO, or just build the site?

Both. Local SEO is its own service. That covers Google Business Profile setup, schema markup, citation cleanup, city pages and the on-page work that gets a small business found in Vista, Carlsbad and Oceanside searches.

What if my CRM is already half set up?

That is the most common starting point. We audit what is there, clean up the data, finish the automations and connect the tools that were never talking to each other. HubSpot, Salesforce, Ontraport and Zapier.

Do I own the work when we are finished?

Yes. Every file, login and document is handed over at the end. No hostage logins, no monthly fee to keep your own website running.

Still have a question? Book a free 30-minute call — no pitch, no pressure.

Ready to hand
something off?

Tell us what's on your plate. We'll come back with what we'd do first and what it would cost, usually same day.

Prefer to talk? Call 442-291-9337 or book a free call →