Cove Beach

Cove Beach is one of the UAE's best-known luxury beach clubs — a Mediterranean restaurant, the one-of-a-kind Rosé Lounge, three pools and a private beach on the Arabian Sea at Caesars Palace, Bluewaters Island, Dubai. We built the brand and ran it across its whole life.

The foundation was a full brand guidelines system — manifesto, core values, tone of voice, logo, color, typography, and every layout application from social to menus to merchandise — so a venue open seven days a week could stay consistent without a designer in the room. We designed and built the website too.

From there we handled everything the brand touched: all marketing and advertising, social media, electronic direct mail and newsletter design, photography and videography, and the uniforms the team wears on the sand.

We built the membership program end to end — the tiered program itself, the membership document and card, and a welcome folder for members — with benefits that reach across Caesars Palace. And when the group grew, we created Two.0 by Cove Beach, the new al-fresco restaurant, from scratch: brand, food and drink menus, and the event deck that sells the venue's spaces. Activations like Rosé All Day were picked up and partnered by major national radio stations.

Visit covebeach.com

What we delivered

Brand strategy & guidelinesWebsite design & buildSocial mediaAdvertisingElectronic direct mail & newslettersPhotography & videographyUniform designMembership program, document & cardMembers' welcome folderTwo.0 by Cove Beach — restaurant brandMenu design (food & drink)Event deckBrand activationsCaesars Palace partnership