Skip to content
InkSoft × WordPress

Your InkSoft store, on a site that actually loads.

We build WordPress websites for print shops that sell through InkSoft. We set up your storefronts, design the site, and connect the two with our own plugin, so your catalog browses fast and checkout still runs on InkSoft.

The problem

Why InkSoft WordPress sites feel slow.

The usual way to put InkSoft on WordPress is to load InkSoft's entire storefront inside your page and hide its header and footer. It looks native, but every visit loads two websites, and it quietly breaks when InkSoft changes its layout.

The usual setup

  • Your whole InkSoft store loads inside a frame on every page
  • Pages wait on InkSoft, so a slow day for InkSoft is a slow day for you
  • Code is often scrambled, so nobody but the original developer can fix it
  • When a cache job gets stuck, whole categories can go empty with no warning
  • Search engines see a frame, not your products

The Second Set way

  • Categories and products are real pages on your own site
  • Browsing reads a saved copy of your catalog, so it loads instantly
  • Every file is plain, commented code you own
  • A dashboard shows every category and flags empty ones in red
  • Only cart and checkout use InkSoft, where InkSoft's logic belongs
Proof

What it did for one real shop.

A screen printing shop in Vista, California moved from an iframe-based InkSoft setup to WordPress with the connector on October 12, 2026. Every number below is measured, dated and sourced.

+63%

Google impressions in the first 11 days, 1,403 against 863 in the 11 days before.

Search Console · Oct 12–22 vs Oct 1–11, 2026
Alchemy Print Co., Vista CA

78 → 100

Desktop PageSpeed on the home page. Layout shift went from 0.51 to zero.

pagespeed.web.dev · Oct 13, 2026
Alchemy Print Co., Vista CA

97 → 111

Pages indexed in Google, with sitemap discovery up from 35 to 134.

GSC Pages report · Oct 15, 2026
Alchemy Print Co., Vista CA

7 → 1–2

Clicks for a customer to reach the design studio from a product.

Site flow · Sept 27, 2026
Alchemy Print Co., Vista CA

Being straight about early data. Clicks were flat over those first 11 days, 25 against 30, so this is not a traffic claim yet. Average position moved from 7.2 to 12.8 because the site now appears for many more non-brand searches such as "screen printing san diego", not because brand rankings fell. The 30-day report lands November 9 and these numbers get updated then.

“

Working with Second Set has been a game changer for our website and SEO… Since working with Second Set we have seen a huge improvement of online form inquiries and inbound calls finding us through our website. 10/10 Highly recommended!

Adam Brooks · Owner, Alchemy Print Co., Vista CA
Read the full case study →
The plugin

Second Set InkSoft Connector.

Our WordPress plugin for InkSoft. It comes with every site we build, and it has its own Second Set dashboard inside WordPress so you can see what your store is doing at a glance.

  • Status at a glanceHealthy, refreshing or out of date, in plain words.
  • Every category, countedEmpty categories show in red before a customer finds them.
  • Refresh on demandOne button pulls your latest InkSoft catalog.
  • Built to un-stick itselfA stalled refresh clears on its own, or with one click.

Illustration with sample data

Catalog caching

Your categories and products are saved on your own site, so browsing pages load instantly instead of waiting on InkSoft.

Hourly auto-refresh

The catalog updates itself every hour. Changes you make in InkSoft show up without anyone remembering to do anything.

One-click refresh

Changed something and want it live now? One button in WordPress pulls the latest catalog on the spot.

Never gets stuck

If a refresh stops halfway, it clears itself after 15 minutes, and there is a reset button. The catalog can't stay frozen.

Category dashboard

See every category and how many products it has. An empty category shows up in red before a customer finds it.

Drop-in shortcodes

Put any category's products on any page with one line. Works with Elementor, the block editor and most themes.

Your brand, not InkSoft's

Product grids are styled to match your site, with your fonts and colors, not a generic template.

InkSoft's own checkout

Cart and checkout run on InkSoft inside your page, so coupons, tax, shipping and upsells keep working.

Readable code

No scrambled files. Every line is commented, so any developer can check it, change it or take it over.

For your customers

A storefront people actually use.

Fast pages are the start. The plugin also gives your shoppers the things they expect from a real online store, and tools that pull them into the designer.

Search and filters

Shoppers search the whole catalog and filter by color, size, brand and price. Results update instantly and the link can be shared.

Real product pages

Every product gets its own page on your site, with a “You may also like” row that keeps people browsing.

One tap to the designer

The whole product card opens InkSoft’s designer with that product loaded. No hunting for a small button.

Menus with pictures

A mega menu built from your WordPress menu, in a text catalog or picture showcase layout, with a mobile drawer and search.

Design template gallery

Your InkSoft design ideas, browsable by category on your own site. Each one opens in the designer ready to customize.

Free design tools

Color converter, palette builder, print-size checker, sticker maker and more. Each tool hands the customer straight to the designer.

Premium tools

The Premium plan adds background remover, image upscaler, mockups, patterns, gradients, bitmap and pixel art tools.

Photo overrides

Swap any product photo from WordPress when InkSoft’s image isn’t the one you want. InkSoft stays untouched.

Works with caching plugins

Tested with WP Rocket and page caching, so the site stays fast without breaking menus or filters.

Category pages that rank

Every InkSoft category gets its own clean page, like /shop/t-shirts/, with a heading, intro, title and description you control. These are the pages Google sends buyers to.

Style and price filters

Shoppers narrow a category by style, such as long sleeve, women's or youth, and by budget, mid-range or high-end, then sort by price, brand or name.

Live supplier stock

Product pages show what's in stock for each size, read live from InkSoft, so customers stop ordering sizes that are sold out.

Easy switch-over

Moving from another InkSoft plugin? Every old product and category link forwards to the matching new page automatically, so you keep the traffic and rankings you already have.

Google reviews

Your real Google reviews on your own pages, pulled live from your Business Profile.

Guided setup

Paste your InkSoft store link and the setup wizard finds your store, builds your shop pages and menu, and downloads the catalog.

See it working

Click through a real print shop site.

Our demo print shop is a WordPress site running the plugin with a live InkSoft catalog. A Basic / Premium switch sits on every page, so you can see exactly what each plan adds before you buy.

Alchemy Print Co. shop page running the Second Set Connector, with category filters and product cards
Alchemy Print Co.'s T-shirt category page, running on the plugin.
What we do

From InkSoft setup to launch day.

  1. Step 1InkSoft storefront setup

    Categories, products, decoration methods, pricing, color availability, shipping, tax and payments, set up the way you actually sell.

  2. Step 2WordPress site design

    A custom header, footer, home page and category pages built around your brand, not a stock theme.

  3. Step 3Plugin install and connection

    We connect the Second Set InkSoft Connector to your store, run the first catalog refresh and check every category.

  4. Step 4Cart and checkout embed

    InkSoft's cart, restyled to match your site, with InkSoft's one-time script installed for you.

  5. Step 5Care after launch

    Monthly care keeps the plugin updated, watches the catalog refresh and handles small edits, so your store doesn't go stale.

Already on WordPress with InkSoft?

We switch your existing site over to the plugin without rebuilding it from scratch. Every old product and category link forwards to its new page, so you keep the traffic and rankings you already have.

  1. Step 1Audit

    We read your store and your site, and list what is broken, slow or missing from Google.

  2. Step 2Staging build

    The new site is built and checked on staging. Your live site keeps running.

  3. Step 3Launch

    We go live with every old URL redirected, so rankings carry across.

  4. Step 430-day report

    Indexing, impressions and speed measured against the month before.

Pricing

Plugin plans, plain and simple.

Pay month to month, or pay for the year and save 10%. Your shoppers never see a plan name, only your store.

Basic

Everything a print shop storefront needs.

$49/month

or $529 a year, save 10%

  • Your whole InkSoft catalog on your own site, refreshed every hour
  • Category pages Google can find, with filters, search and color swatches
  • Live stock, similar products and buy-blanks-direct
  • Mega menu, shop by category and design templates
  • Instant quote calculator and quantity price breaks
  • InkSoft designer, cart and checkout restyled to match your site
  • Google reviews and the free design tools
  • Old links forward automatically when you switch
  • Updates and email support
Get started
Premium

For shops that want the tools that bring in more orders.

$99/month

or $1,069 a year, save 10%

Everything in Basic, plus:

  • Team store request form
  • See your logo on everything
  • “Help me choose” product quiz
  • Results tracking: which tool brought in each request
  • Premium design tools: background remover, upscaler, mockups and more
  • Priority support plus 30 minutes of our time each month
Get started
Free store audit

Not ready to switch? Send your store link and we will come back with three specific things costing you customers. No charge and no call required. Get the free audit →

Terms

What the subscription covers, how cancellation works, and what happens if InkSoft changes something, in plain language. Read the terms and license →

One-time setup

Every switch-over or new build is quoted on your store, after a quick look at your catalog and current site. It covers InkSoft storefront setup, design and launch. Send your store link and we reply with a fixed quote, usually the same day.

Team stores

Want your team, school or fundraiser stores built in InkSoft for you? We build them at our hourly rate, so you can hand off the busy season.

See both plans first

The demo shop has a Basic / Premium switch on every page.

Try the demo shop →
Questions

InkSoft and WordPress, answered.

Can InkSoft work with WordPress?

Yes. InkSoft publishes a public catalog API, so a WordPress site can show your InkSoft categories and products on its own pages. Cart, checkout and the online designer stay on InkSoft, so your pricing, coupons, tax, shipping and order flow keep working exactly as they do today.

Why is my InkSoft WordPress site slow?

Most InkSoft WordPress setups load InkSoft's whole storefront inside the page, or call InkSoft live every time someone opens a category. Either way the visitor waits on a second website. Our plugin saves your catalog on your own site ahead of time, so browsing pages load from your server instead.

Do I need an InkSoft API key?

No. The plugin reads InkSoft's public catalog, which only needs your numeric store ID. We find that ID for you during setup.

What happens when I add or change products in InkSoft?

The catalog refreshes itself every hour. If you want a change to show up right away, click Refresh catalog now in the Second Set dashboard inside WordPress.

Will I be locked in to Second Set?

No. Every file in the plugin is plain, commented code, not scrambled or hidden. You or any developer can open it and see exactly what it does.

Do you set up the InkSoft storefront too?

Yes. Store setup is part of the work: categories, products, decoration methods, pricing, color availability, shipping, tax and payments, plus the one-time script InkSoft needs for the embedded cart.

Can customers search and filter products?

Yes. The shop page searches your whole InkSoft catalog and filters by color, size, brand and price. Results update as you click, and each filtered view has its own link you can share.

What design tools come with the plugin?

Every site includes free tools for your customers: a color converter, palette builder, print-size checker, print calendar, template gallery, sticker maker and business card maker. The Premium plan adds background remover, image upscaler, mockups, patterns, gradients, bitmap and pixel art tools. Each tool sends the customer into the InkSoft designer.

How much does an InkSoft WordPress site cost?

The plugin is $49 a month for Basic or $99 a month for Premium, and paying for the year saves 10%. Setup is a one-time fee quoted on your store: send us your store link and we will come back with a fixed quote, usually the same day.

InkSoft is a trademark of its owner. Second Set is an independent developer and is not affiliated with or endorsed by InkSoft.

Let's get your InkSoft store
moving.

Send your InkSoft store link and what you want the site to do. We'll come back with a plan and a fixed quote, usually same day.

Prefer to talk? Call 442-291-9337 or book a free call →