12+ years in branding, design, and marketing — building brand identities from scratch, designing websites, writing copy, directing photo and video shoots, and running campaigns. Some of it for names like Emirates Airlines and Mercedes-Benz; a lot of it for small businesses that just needed to look as good as they actually are.
Recently: designing a nine-book textbook series, and leading a content team publishing on Microsoft Start.
18 years running operations alongside C-level executives in hospitality and property development — including the opening of SLS Las Vegas and multi-million-dollar projects in Denver. She builds the systems, CRM, and bookkeeping structure that hold up when a business grows.
If it involves a process, a platform, or a deadline, it's hers.
Most freelancers do creative or operations — not both. You get design that looks good and the systems underneath it: CRM, automations, project management, and books set up right, so the marketing keeps working after the pretty part is done.