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About

Two people. Thirty years. One phone number.

No account managers, no handoffs, no getting passed to a junior. You work with the two people actually doing the work.

Denessa Appleton
Denessa Appleton
Marketing, Brand & Design

Denessa is a brand and marketing designer with 12+ years turning half-formed ideas into businesses that look the part. She builds brand identities from scratch, designs and writes the websites, directs the photo and video shoots, and runs the campaigns that bring people in — the whole arc from blank page to booked calendar.

Some of that work has been for names you know: Emirates Airlines, Mercedes-Benz, a nine-book textbook series, and a content team she led publishing on Microsoft Start. But most of it — and the part she loves most — has been for independent businesses that were quietly great and just didn't look it yet. A screen printer, a Jamaican restaurant, a forest school, an apothecary: each one handed over a logo and a hope, and got back a brand they could actually stand behind.

She's self-taught, which is exactly why she's good in the room with a small-business owner — she remembers what it's like to not know the jargon, and she refuses to hide behind it. Her whole approach comes down to one belief: a business that looks as good as it actually is will always win the second look, and the second look is where the sale lives.

Brand IdentityWeb DesignCopywritingFunnelsMeta CertifiedGoogle Data Analytics
Most small businesses don't have a quality problem — they have a first-impression problem. Fix how the brand looks and sounds, and you're not changing the work, you're finally letting people see it.
— Denessa
Growth breaks the businesses that were run on memory and good intentions. The fix isn't working harder — it's building the system once, properly, so the business can get bigger than any one person's to-do list.
— Brittany
Brittany Hadfield
Brittany Hadfield
Operations, Systems & Project Management

Brittany is the operations half — 18 years running the machinery behind businesses alongside C-level executives in hospitality and property development. She was part of the team that opened SLS Las Vegas and has steered multi-million-dollar projects in Denver, the kind of work where a missed process or a dropped deadline costs real money.

Where Denessa makes a business look and sound right, Brittany makes it run right. She builds the CRM so leads stop falling through the cracks, the automations so follow-up happens whether anyone's at their desk, and the bookkeeping and reporting structure that most owners avoid until it's a crisis. Certified in HubSpot, Ontraport, and Salesforce, fluent in Simpro and Asana — but the certifications matter less than the instinct: she can look at a business held together by sticky notes and someone's memory and quietly turn it into something that holds up when it grows.

If it involves a process, a platform, or a deadline, it's hers. Owners tend to describe the feeling of handing something to Brittany the same way: like finally exhaling.

HubSpot CertifiedOntraport CertifiedSalesforceSimproAsanaBookkeeping

Why "Second Set"

Because that's what most small businesses actually need — not an agency, not another hire. A second set of hands, and a second set of eyes on the things you can't get to.

How we ended up here

We've worked together for 15 years — including running marketing and operations for the same company at the same time. We've seen the same thing over and over: small businesses with real potential, stuck because nobody has time to build the systems that would let them grow.

So we started doing it for them. One team, both halves of the problem, priced so a small business can actually say yes.

What you can expect

  • Straight answers about what you need — and what you don't
  • Flat pricing agreed before anything starts
  • Files, logins, and documentation always yours
  • Someone who picks up the phone

Platforms we work in

Already using one of these? We can pick up where you left off.

HubSpot Ontraport Salesforce Simpro Asana Adobe Creative Suite Meta Ads Google Analytics QuickBooks Ramp

Ready to hand something off?

Tell us what's on your plate. We'll come back with what we'd do first and what it would cost, usually same day.

Prefer to talk? Call 442-291-9337 or book a free call →