DL.MD

DL.MD is a liquid daily multivitamin — 13 vitamins, 5 minerals and a bioflavonoid complex in a form the body actually absorbs. Getting a supplement onto Sephora is the part most brands never clear, and to land there it had to arrive fully formed.

So we built it fully formed. We created the brand and the design system from the ground up — the DL.MD identity, the packaging, and the retail-ready artwork — around one confident idea: clinical made desirable. Black-and-white restraint on the bottle, a vivid orange campaign world around it.

For the launch we built the campaign mood board that set the tone, ran the social media marketing and digital advertising, and produced the product photography the Sephora listings and campaigns were built on — then packaged it all in a brand guidelines document and a launch strategy so nothing drifted as the brand scaled.

When the line grew into its next chapter — the Cosmic Doctor era, extending beyond the original multivitamin — the system we'd built carried straight over. Which is the whole point of building it properly the first time.

The result

Launched across 490+ Sephora doors and sold through its first production run in under 10 weeks, holding a 30%+ repeat-purchase rate — momentum that carried straight into the brand's Cosmic Doctor evolution.