A brand and a website for a North Texas timber framing and carpentry company. Within two weeks of going live it had brought in roughly $70,000 in signed contracts and put two residential developers in direct contact with the shop.
DC Signature Woodworks builds heavy timber structures, entry gates, pavilions and pergolas, custom decks and barndominium build-outs out of Mineral Wells, working across Parker and Palo Pinto counties and into the Dallas–Fort Worth metroplex. It is skilled, specialised work, and the business was almost entirely dependent on word of mouth to find it.
The job was to give the shop an identity and a website that matched the quality of the joinery, and that could be found and understood by someone planning a build rather than someone who already knew the name.
TKTK_APPROACH — one or two sentences on what you decided to build first and why.
The logo is a log read end on. The D is the face of the timber with its grain and growth rings drawn in, and the C is cut out of it in char. It works at the size of a favicon and at the size of a truck door, which matters for a business whose signage is a job site.
Horizontal · primary
Horizontal · reversed
Six colors taken off the material itself, each with a job. Chivo carries the type in three weights. Every rule is written down, which is the part that keeps a brand consistent once other people start using it.
One page he can hand to a sign writer, a printer or anyone else who needs to use the mark. Color, type, logo variants, clear space, minimum sizes, and a short list of what not to do.
A builder meets people on site, so the brand had to work on paper as well as on a screen. Cards for each member of the team, and a digital contact card behind a QR code so a client can save the number without typing it.
The same identity on every message that leaves the business.
Dark, heavy and quiet, to match the material. A separate page for each trade, so someone searching for a timber gate lands on timber gates rather than a homepage.
Visit dcsignaturewoodworks.com →
Timber structures, barndominiums, gates, pavilions, decks, dock repair and corbels each get their own page and their own search term.
Mineral Wells through Weatherford to Dallas–Fort Worth named in the copy, because people search the town they live in.
A free estimate or a phone call, repeated on every page, with a number that dials on the first tap.
Process, service area and the questions people actually ask, handled on the page so the first conversation starts further along.
These are the numbers from the first fourteen days the site was live. Contracts signed and work booked, not projections and not quoted pipeline.
Two residential developers reached out directly after finding the new site. These are not one-off jobs. They are the kind of repeat, multi-unit work that changes what a shop can plan for.
Carpentry and timber packages across multi-unit residential builds, scoped per development rather than per house.
Heavy timber work including structural beams, trusses and exposed framing, built around the joint rather than the fastener.
Built-to-spec entry gates specified at the design stage instead of sourced late as a finishing item.
Full project delivery rather than a single trade, which puts the business in the room earlier and on larger contracts.
TKTK_TESTIMONIAL — Dean's review, in his own words, pasted here exactly as he wrote it on Google or Yelp.
A shop that was findable only by word of mouth now has developers calling it first. Roughly $70,000 in signed work in two weeks, four lines of work in demand instead of one, and a site that keeps the bigger conversations coming in.
Tell us what's on your plate. We'll come back with what we'd do first and what it would cost, usually same day.
Prefer to talk? Call 442-291-9337 or book a free call →