Vice is a party and activation brand we created from scratch for Cove Beach's partnership with Caesars Palace, Las Vegas — a separate identity with its own attitude, louder and more nightlife than the beach club it came from.
We built the brand and the deck that pitched it, along with the campaign and social creative around it.
A standalone party brand for Cove Beach × Caesars Palace, Las Vegas, with its own identity, deck, and campaign.
Logo and campaign creative for the activation.




The deck that pitched the brand.

Tell us what's on your plate. We'll come back with what we'd do first and what it would cost, usually same day.
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