H2One | Hand Sanitizer Brand & Packaging Case Study

H2One launched into the most crowded category of 2020 — hand sanitizer — where every competitor looked like a pharmacy product and price was the only argument.

We built the brand to sit somewhere else entirely: clean, considered packaging that earns a place on a bathroom counter rather than under the sink, a values platform of Live Clean, Give Back, Love How You Feel, and campaign work that talked about hygiene as care rather than fear.

Alongside the identity and package design, we ran all social media, directed and produced the video content for their YouTube channel, and handled the advertising. The brand was picked up by Vogue, GQ, BuzzFeed, Hollywood Digest, and the New York Post.

Watch the YouTube channel

What we delivered

Brand identityPackage & label designProduct & lifestyle photography directionSocial media managementAdvertising campaignsVideo direction & productionPress & PR placementWebsite design

The result

Picked up by Vogue, GQ, BuzzFeed, Hollywood Digest, and the New York Post — with social and video content running across every channel.

Website

We designed and built the H2One site — the give-back story, the product, and the press all in one place.

Brand & Press

The identity — and the press it earned across Vogue, GQ, BuzzFeed, Hollywood Digest and the New York Post.

Social Media

Every channel run in-house — campaign creative, editorial placements, the give-back cause work, and seasonal posts.

Product Photography

Art direction and shoots for e-commerce, social, and lifestyle — the counter, not the cupboard.

Packaging & Label

Full label design and dieline, front to back.

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