Epistemiccrisis is a TikTok creator with 218.7K followers and 6.1M likes. He wanted merch his audience would actually wear — one shirt, one line, no logo, nothing that needed explaining.
The brief was a single phrase his audience already recognized. Everything after that was restraint: choosing a typeface with enough personality to carry a shirt on its own, setting the line so it reads at arm’s length and across a phone screen, and building artwork a printer can run without a phone call.
Twelve hours from mood board to print-ready file. One design, one color, one placement.
142 items sold in the first day, from one design. The work continues — more designs are in progress.
Relaxed fit, one color, centered chest. The whole design is the sentence.
Set in Magic Vintage, drawn as vector so it holds at any print size.
The first-look deck: the shirt, the print, and the specs a printer needs.
Garment and fit, the print at full size, and the spec sheet: print color CMYK 0·59·89·0, 11 to 12 inches wide, centered, 3 to 4 inches below the collar, 300 DPI from a vector master.
Open the deck →